Value Formation
Why some things matter more than others, based on what they change.
To provide a framework for evaluating the real-world importance of an event, idea, or action.
Why some things matter more than others, based on what they change.
To provide a framework for evaluating the real-world importance of an event, idea, or action.
What feels important is not random. The value, or weight, of an event is a function of what it actually changes. The more something shifts behavior, systems, or outcomes, the more weight it carries. This model helps you distinguish between what is merely loud, recent, or frequent, and what is genuinely significant. Attention is not the same as importance.
You can estimate the value of something by observing three factors. This is not a literal formula, but a way to structure your analysis.
Without a framework, it's easy to get distracted by noise. Something can be everywhere (high reach) but change nothing (low impact). Think of a viral meme that is forgotten a day later (low persistence). Conversely, a quiet, unglamorous change to a core system can have low reach (only affects a few people) but massive, long-term impact and persistence. This model helps you allocate your attention to the things that have real weight.
The most common error is to mistake the volume of conversation or the amount of attention paid to something for genuine importance. The media, social media, and internal drama are often high-reach, low-impact events. Using this framework allows you to stay grounded and focus on what is truly shaping the system.